What Is Newyear atbmarket com?
Newyear atbmarket com: Together with the marketing services agency Twiga`Go, the network launched a large-scale campaign, the main gift of which is UAH 1.8 million for the purchase of a townhouse. In addition, participants have the opportunity to win 15 TVs, 30 robot vacuum cleaners, 100 gold pendants, discount certificates in stores Gold.ua, Comfy, as well as subscriptions to MEGOGO.
“We don’t change our traditions, and again we tried to surpass ourselves – both in creative presentation and in the effectiveness of gifts. For us and our partners, this is another opportunity to express our concern and gratitude to consumers for choosing us,” said Borys Markov, CEO of ATB.
For the sake of the all-Ukrainian campaign, the retailer united 16 brands from four manufacturers: Pepsi, Lay’s, Sadochok, Chudo, Mashenka, Slovyanochka, Agusha, Khrusteam, Cheetos, Mirinda, 7 Up, Persil, Silan, Losk, Nescafe, Norwegian. Comfy, Gold.ua, and MEGOGO became gift partners of the action. To join the promotion, the consumer must purchase goods worth UAH 200 from one check, including at least one product of the partner company’s brand. Then you need to register the code from the check at https://newyear.atbmarket.com/. Once verified, the participant will be able to spin the virtual wheel of fortune on the site and immediately determine their gift. You will not have to wait for it until the end of the promo – the gift will go to its owner before the end of the campaign.
“It’s still a month before New Year’s Eve, but we wanted to create a suitable atmosphere of comfort and magic for the upcoming holidays in early December. And what could be better than gifts? The new promo from ATB is not just an advertising campaign. This is an opportunity to entertain yourself and your loved ones on New Year’s Eve. We believe that this holiday brings happiness, so we teamed up with our partners to become its supplier, “says Valery Bondar, Marketing Director of ATB Network.
Despite the tradition of inviting Ukrainian celebrities to commercials, this time the creative team decided to bet on a single, the text and motives of which are remembered from the first audition. Added to this is a funny video where a security guard plays sausage on drums and a fairy cashier conjures up a dream house.
This time we are faced with a new challenge – to surpass ourselves. To do this, we wrote a song that stays in my head for a long time and is definitely associated with the ATB network. Added a few easy-to-remember movements and colorful characters. And we got a cool video, which I’m sure will go viral, “- explains the managing director of Twiga`Go Alyona Andrievska.
Three agencies within the Omnichannel marketing group Twiga Ukraine worked on the national project at once. The Twiga`Go team has become a leader in the development and implementation of promos. The Lions agency worked on the concept of the campaign, and the creative video agency Lovivideo led the production of the advertising video.
The promotion will last from December 1 to 26, 2021 in all ATB stores and in the online store of the network. Check the terms and conditions at: https://newyear.atbmarket.com
